ABOUT US
URBAN NARRATIVES (est. 2024) is a clothing brand aiming to create a platform that empowers individuals to express their creativity and also elevates the richness and diversity of Asian cultures, both by using the power of storytelling through contemporary fashion.
We believe that by sharing inspiring stories and cultural elements we’re able to foster connections, inspire creativity, and empower individuals to embrace and celebrate their identity.
ORIGIN
Urban Narratives is a clothing brand established in 2024, in the Netherlands, by Jayden Tullenaar.
"The inspiration behind the brand Urban Narratives stems from several passions of mine. I’ve always had a great love for music and enjoy listening to music from several different eras and genres. Culture is another passion of mine. With a Dutch father and an Indonesian mother, I’ve got a diverse cultural background. Growing up in the Netherlands, near Amsterdam, in a melting pot of cultures, has influenced my perspective and ignited my fascination with cultural diversity. I'm proud of my background and fascinated by Asian cultures because of the numerous profound philosophies and symbols they embody. Additionally, fashion is also a great passion of mine. What I believe brings these three passions together is that they’re all powerful forms of creativity and self-expression, which embodies the essence of the Urban Narratives brand and the platform we want to create."
BRANDNAME AND LOGO
The name "Urban Narratives" reflects our mission to celebrate creativity and cultural diversity through fashion. The term "Urban" signifies the vibrant, dynamic nature of city life, where creative individuals and diverse cultures intersect and coexist. It represents the multicultural melting pot that inspires our designs and storytelling. "Narratives" emphasizes the importance of storytelling and individual expression. Each person has a unique story to tell, shaped by their cultural background, experiences, and identity. By combining the two words our brandname reflects our commitment to showcasing the rich tapestry of urban culture and amplifying the voices of individuals through fashion.
Our logo is the perfect face of the brand because it represents what Urban Narratives is about. The big letters spelling ‘URBAN’ each show different patterns that showcase what the brand is inspired by. To bring forward Asian cultures, letters are decorated with Japanese cherry blossoms (R, N) and ‘Batik’ (B), a traditional Indonesian art form, often used to decorate fashion items. We’ve also included different types of camouflage (U, A) in our logo to create a more streetwear-aesthetic.
Using our logo as a canvas enables us to showcase different themes and be creative with it, which perfectly alligns with the brand concept of Urban Narratives.